Pull & Bear
New season is coming
Brand
ProjectNew season is coming
Date
Aug 2024
Description
Pull & Bear presents its latest fashion editorial campaign, featuring model Alba Martin and captured by photographer Joaquin Burgueño. The series leans into a clean, minimalist aesthetic, set against bright studio backdrops to highlight contemporary tailoring and sharp monochrome ensembles. The imagery features eccentric styling choices, including stacks of digital wristwatches and playful prop interactions with vintage office equipment. The campaign utilises natural light to maintain a crisp, commercial feel, focusing on layered textures and bold typographic graphics on oversized garments.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Pure White
Background
White Seamless
Context
Lookbook
Associated creatives
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