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Pull & Bear: Make it Denim

Date

Oct 2024

Description

Pull & Bear presents 'Make it Denim,' a commercial fashion campaign focused on the brand's latest casual streetwear collection. The project leans into a clean, minimalist aesthetic, utilizing a neutral grey studio backdrop to draw focus to the textures of the apparel. Photographer Louie Cobo leads the visual direction, working alongside stylist Monica Ucha to frame the garments with a relaxed approach to layering. The imagery highlights classic silhouettes and washed denim, with natural hair and makeup provided by Nacho Fernández to maintain a grounded, commercial feel.

Style

Vertical, Commercial, Clean

Color
Pure White
Background

Grey Seamless

Context

Advertising Campaign

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