Pull & Bear
Make it Denim
Brand
ProjectMake it Denim
Date
Oct 2024
Description
Pull & Bear presents 'Make it Denim,' a fashion campaign focused on the brand’s latest relaxed-fit collection. The work captures a casual, streetwear-inspired aesthetic through a series of vertical, commercial portraits set against minimalist, neutral backdrops. Photography by Louie Cobo utilizes soft, natural light to emphasize the textures of washed denim and layered knitwear. The styling, managed by Monica Ucha, builds a cohesive look through double-denim silhouettes and clean, understated silhouettes, with hair and makeup by Nacho Fernández maintaining a natural finish.
Style
Vertical, Commercial, Clean
Industries
High Street Fashion
Color
Pure White
Background
Grey Seamless
Context
Advertising Campaign
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