Pull & Bear presents 'Make it Denim,' a commercial fashion campaign focused on the brand's latest casual streetwear collection. The project leans into a clean, minimalist aesthetic, utilizing a neutral grey studio backdrop to draw focus to the textures of the apparel.
Photographer Louie Cobo leads the visual direction, working alongside stylist Monica Ucha to frame the garments with a relaxed approach to layering. The imagery highlights classic silhouettes and washed denim, with natural hair and makeup provided by Nacho Fernández to maintain a grounded, commercial feel.
