Pull & Bear

Mar 2025

Las Palmas TEEN is a fashion campaign for Pull & Bear that captures a youthful, sun-drenched aesthetic through a series of coastal and street-side editorials. The work leans into a candid, relaxed atmosphere, highlighting summer apparel against the backdrop of sandy dunes and asphalt surfaces. Photographer Xabin Zabala employs analogue film techniques and natural light to emphasize texture and a warm, atmospheric mood. The project features a mix of editorial portraiture and lifestyle imagery, ranging from saturated beach scenes to high-contrast monochrome street photography. By focusing on direct, honest compositions, the imagery presents a contemporary take on casual apparel without relying on elaborate staging.

Editorial, Vertical, Warm

Analogue / film, Natural light

High Street Fashion

Sandy Beach

Lookbook, Advertising Campaign