Pull & Bear

Sep 2024

Ermiolita is a fashion editorial campaign for high-street brand Pull & Bear, focusing on contemporary streetwear silhouettes and graphic textiles. The project utilises a minimalist studio environment to highlight the textures of knitwear, denim, and leather outerwear, employing soft, directional lighting to define the form and movement of the garments. The series features a model styled with intricate braided hair and dynamic, sculptural posing. Photography by Joaquin Burgueño, styling by Monica Ucha, and makeup by Iria Salgado define the visual language of the shoot. The imagery leverages editorial techniques and clean compositions, often incorporating metallic props to add a polished, modern finish to the collection's presentation.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Grey Seamless

Lookbook