Pull & Bear: Ermiolita
Brand
Date
Sep 2024
Description
Ermiolita is a fashion editorial campaign for Pull & Bear that showcases a collection of contemporary streetwear through a minimalist lens. Captured by photographer Joaquin Burgueño, the imagery highlights a series of dynamic silhouettes and textured knitwear, set against neutral studio backgrounds. The series features styling by Monica Ucha and makeup by Iria Salgado, focusing on a clean and polished aesthetic. The project utilizes natural light to emphasize the graphic patterns and material textures of the apparel, ranging from cow-print denim to layered plaid and leather outerwear.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Background
Grey Seamless
Context
Lookbook
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