Pull & Bear
Denim by Louie Cobo
Oct 2024
Pull & Bear’s Denim campaign, lensed by photographer Louie Cobo, explores the versatility of classic indigo textiles through a series of editorial portraits. Featuring model Amy Sarr, the project leans into a clean, minimalist aesthetic that prioritizes the structural details of the garments, such as contrast topstitching and heavy denim washes. Styled by fashion editor Monica Ucha, the collection pairs oversized denim jackets and wide-leg jeans with layered shirting and accessories. The imagery utilizes a consistent studio approach, alternating between neutral grey, white, and deep blue gradient backdrops to establish a cohesive visual rhythm. The production makes use of soft directional lighting and a desaturated color palette, leaning into editorial and monochrome techniques to highlight textile textures.
Editorial, Vertical, Clean
High Street Fashion
