Pull & Bear: Animal Print Collection

Apr 2024

Pull & Bear’s Animal Print Collection is a high street fashion campaign that leans into a rugged, sun-drenched aesthetic. The project, captured by photographer Joaquin Burgueño and styled by Cloe Franco, utilizes the interplay of warm natural light and textured, earthy backgrounds to frame a range of contemporary animal-print coordinates and knitwear. Featuring model Nena Marcus and various talent, the imagery shifts between structured editorial portraiture against plaster walls and lifestyle shots set within expansive desert landscapes. The campaign highlights a casual summer mood, utilizing hard light and golden hour illumination to emphasize both the tactile qualities of the garments and the arid environments. This collection focuses on a cohesive visual language defined by warm tones and outdoor, sun-soaked motifs.

Vertical, Warm, Editorial

Natural light

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