The brand identity for Pueyor establishes a visual language centered on minimalist aesthetics and organic textures. Developed by Cae Collective, the project spans digital motion graphics, product packaging, and outdoor advertising, unified by a consistent use of clean typography and a muted, neutral palette.
Across the campaign, the design work leans into high-contrast arrangements that pair geometric brand elements with natural motifs. The execution utilizes clean motion graphics and structured CGI compositions, grounding the cosmetic brand in an editorial, understated presentation that highlights natural skin textures and botanical details.
