Pueyor

May 2023

Pueyor establishes a distinct brand identity within the beauty and cosmetics sector, anchored by clean graphic design and a minimalist visual language. Developed by Cae Collective, the project spans digital motion graphics and static editorial assets, utilizing natural light and high-contrast typography to emphasize a modern, organic aesthetic. The visual system integrates a bold monogram and fluid type treatments across diverse touchpoints, from product packaging and studio flat lays to urban out-of-home advertising. By pairing clean, geometric brand elements with soft-focus floral textures and natural skin photography, the identity balances a structured, commercial precision with an earthy, approachable feel.

Horizontal, Commercial, Clean

Cosmetics