Brand Identity 2023

Description

This outdoor advertising campaign features three poster boards aligned along an urban street curb. The outer two panels display minimal typography reading BODY CARE ROUTINE alongside a prominent stylized logo mark for the brand Pueyor. The central panel showcases a close-up portrait of a woman's face accompanied by brand lettering and secondary descriptive text. The display is set against a concrete sidewalk and the exterior of a building with visible bicycle racks in the background. Natural daylight illuminates the scene evenly across the horizontal composition.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Cosmetics

Color

Background

Street

Context

Out of Home (OOH)