Project Rock: Every Side of Strong - Underground
Brand
Date
Jan 2025
Description
Project Rock's 'Every Side of Strong - Underground' campaign explores intense athletic training through a cinematic lens. The project features dynamic workout sequences, focusing on weightlifting and boxing drills set within a subterranean environment. Produced by Zambezi and FIN Studios, the film utilizes dramatic purple and red neon lighting to emphasize a gritty atmosphere. The execution leans into live-action technique and slow motion to capture raw movement and focus.
Style
Vertical, Cinematic, Neon
Techniques
Slow motion
Industries
Color
Jet Black
Violet
Scarlet
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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