Project Rock
Episode 3
Brand
ProjectEpisode 3
Date
Jun 2026
Description
Project Rock Episode 3 brings a intense focus to the fitness brand, captured through a live-action commercial set within a rugged, low-light gym environment. The spot leans into gritty cinematic framing, utilizing a high-contrast visual palette to highlight a stark, one-on-one confrontation between an athlete and a bull. Technical execution relies on a moody aesthetic, incorporating both practical cinematography and VFX to build out the environment. Post-production and VFX were managed by Daniel Fletcher.
Style
Horizontal, Cinematic, Moody, Gritty
Techniques
VFX / visual effects
Industries
Fitness
Background
Gym
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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