Progressive: Social Listening
Brand
Date
Jul 2023
Description
Progressive's Social Listening campaign, developed by Arnold Worldwide, features the recurring character Dr. Rick as he leads a support group for young homeowners. The commercial centers on a semi-circle session where participants navigate the humorous complexities of digital terminology and social media habits. Captured in a professional interior setting, the work utilizes a clean, live-action technique to contrast the polished environment with the characters' relatable navigation of online communication. The film serves as an extension of the broader campaign narrative through a cinematic lens.
Style
Horizontal, Cinematic, Clean
Industries
Color
Medium Grey
Navy
Background
Office
Context
TVC / TV Commercial
Associated creatives
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