Progressive: Movies

Mar 2022

Progressive returns with another installment in the 'Dr. Rick' series, where the titular parent coach offers guidance on movie theater etiquette and the benefits of bundling insurance. The spot balances narrative comedy with clear product messaging, transitioning between a cinema lobby setting and Dr. Rick's home office. Produced with professional staging, the project leans into a clean, live-action technique. The film utilizes a humorous tone to navigate the challenges of transitioning into homeownership. Arnold Worldwide provided creative direction for the campaign, with production handled by Moxie Pictures, music and sound design by JSM Music, and post-production by Cosmo Street.

Humorous, Horizontal, Commercial, Clean

Hotel Lobby

TVC / TV Commercial