Progressive Insurance: Menu Board
Date
Mar 2023
Description
Progressive Insurance navigates the complexities of small business coverage in this spot, utilizing a narrative centered on a food truck operator. The film leans into observational humour to bridge the gap between daily operations and financial services. Produced by SMUGGLER with creative development from Arnold Worldwide, the spot employs live-action techniques and natural light to maintain an authentic, outdoor aesthetic. The commercial highlights practical interactions with digital insurance interfaces against the backdrop of a functional parking lot setting.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Navy
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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