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Progressive: Catering By Linda 30

Brand
Progressive
Date

Mar 2022

Description

Progressive delivers another installment in its long-running campaign series with 'Catering By Linda 30.' The 30-second commercial moves between two distinct environments: a surreal kitchen space populated by singing, plush vegetable puppets and a standard, professional culinary workspace. Produced by PRETTYBIRD UK with creative support from Arnold Worldwide, the spot employs live-action technique alongside VFX to bridge the gap between stylized, brightly colored puppetry and a grounded, realistic dialogue scene centered on a minor vehicle collision. The production leans into a minimalist aesthetic with vibrant blue and pink tones, contrasted by the polished metallic finish of a working kitchen.

Style

Horizontal, Commercial, Minimalist

Techniques

VFX / visual effects

Industries
Insurance
Color
Pure White
Crimson
Background

Kitchen

Context

TVC / TV Commercial

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