Progressive: Catering By Linda 15

Mar 2022

This 15-second spot for Progressive introduces the 'Catering By Linda' narrative, bridging the brand’s insurance offerings with comedic storytelling. The commercial utilizes live-action technique to integrate a series of vegetable puppets into a bustling kitchen environment, highlighting the interplay between human performance and character-driven animation. Developed in collaboration with agency Arnold Worldwide, the production features a shift from internal kitchen dynamics to an exterior scene centered on a branded delivery van. The film relies on high-key lighting and minimalist framing to maintain focus on the humor, with production handled by the team at PRETTYBIRD UK.

Humorous, Horizontal, Commercial, Minimalist

Set-dressed

TVC / TV Commercial