Progressive: At Home With Baker Mayfield (TV) A Yard Sale
Brand
Date
Jun 2022
Description
Progressive returns to the ongoing 'At Home With Baker Mayfield' series with this television commercial, titled 'A Yard Sale'. Developed by agency partners Arnold Worldwide, the campaign leans into a humorous, live-action narrative that follows Baker Mayfield and Emily Mayfield as they attempt to host a yard sale outside a stadium. The spot features a clean cinematic aesthetic, utilizing natural light to frame the pair as they organize tables of team memorabilia and gear. This piece continues the long-running campaign's focus on lighthearted, character-driven storytelling within the insurance and finance category.
Style
Humorous, Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Medium Grey
Crimson
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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