Procter & Gamble
Little Things Beauty US
Brand
ProjectLittle Things Beauty US
Date
Jun 2026
Description
Procter & Gamble explores the intersection of personal care and social responsibility in the Little Things Beauty US commercial. The campaign presents a series of intimate, lived-in bathroom scenes, documenting morning rituals such as brushing teeth, showering, and applying lotion to frame daily hygiene through a lens of collective impact. The production, helmed by GREATERGOOD, utilizes a warm, clean aesthetic to ground the narrative. Through a straightforward live-action technique, the commercial bridges the gap between routine-based beauty habits and the brand's social impact initiatives.
Style
Horizontal, Commercial, Warm, Clean
Industries
Cosmetics
Context
TVC / TV Commercial
Associated creatives
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