Primark: The edit
Brand
Date
May 2024
Description
Primark presents The Edit, a high street fashion campaign featuring model Dee Zowislo. The project showcases a seasonal collection through a series of editorial portraits focused on clean lines and relaxed, minimalist styling. Photographed by Jack Grange, the imagery utilizes soft, directional studio lighting to emphasize the fabric textures and silhouettes of the garments. The aesthetic remains consistent throughout, leaning into a warm, neutral color palette that underscores a polished, commercial editorial approach.
Style
Editorial, Vertical, Clean
Industries
Background
Grey Seamless
Context
Lookbook
Associated creatives
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