Primark
The edit
Brand
ProjectThe edit
Date
May 2024
Description
Primark's 'The Edit' is a fashion editorial campaign that spotlights a collection of relaxed-fit separates and elevated staples. Photographed by Jack Grange, the series channels a clean, minimalist aesthetic through a neutral palette and consistent studio composition. The project features model Dee Zowislo, who showcases the fluidity and texture of the garments through varied poses and soft, directional lighting. Utilizing editorial portraiture techniques, the series emphasizes polished apparel with a focus on natural skin tones and structured layering.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Background
Grey Seamless
Context
Lookbook
Associated creatives
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