
Primark The edit 2024
Associated creatives
Tags
Description
Fashion shoot for Primark's The Edit featuring model Dee Zowislo photographed by Jack Grange. The model sits in profile atop a tall, minimal dark metal stool with one leg raised, showcasing a sleeveless, flowing chocolate brown midi dress paired with black horsebit loafers. The composition uses soft directional studio lighting against a clean, warm-toned neutral seamless background, creating subtle shadows and emphasizing the fluid texture of the garment.
Style
Editorial, Vertical, Warm, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Chocolate (70%)
Jet Black (20%)
Background
White Seamless, Rooftop
Context
Lookbook
