Preston

Feb 2024

Preston’s brand identity project establishes a visual language centered on high-contrast minimalism and functional product design. The aesthetic uses a monochrome palette to emphasize clean, structured typography and geometric layouts across diverse collateral, including business cards, retail packaging, and large-scale urban signage. This comprehensive identity system incorporates both vector-based layouts and 3D rendered assets to present grooming goods with a refined, industrial clarity. Developed by designers Tanner Stevenett and Will Tuddenham, alongside 3D artist Kevin Tomas, the project relies on tactile elements like debossed surfaces and matte textures to elevate the packaging. The visual approach maintains a focus on material depth and white space, creating a consistent look that spans from small-scale labeling to environmental graphic displays.

Horizontal, Commercial, Clean, Minimalist

White Seamless