Preston: Brand Identity

Feb 2024

Preston’s brand identity project establishes a refined visual system for their grooming goods line. The design centers on a high-contrast monochrome palette, utilizing stark black and white elements to maintain a clean, minimalist aesthetic across all collateral. Graphic designers Tanner Stevenett and Will Tuddenham, alongside 3D artist Kevin Tomas, developed a cohesive suite of assets including packaging for body lotion, soap, and hand wash. The execution relies on precise typography and tactile material choices, such as debossed letterforms and textured paper stocks, to ground the identity in industrial design. The system extends to marketing materials, utilizing geometric grid layouts and 3D rendering to showcase the product range.

Horizontal, Commercial, Clean, Minimalist

White Seamless