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BrandPreston
ProjectBrand Identity
Flat-lay packaging design showing unfolding black soap carton templates with minimal white typography.

Preston Brand Identity 2024

Associated creatives

Tanner Stevenett
Tanner StevenettGraphic Design
Will Tuddenham
Will TuddenhamGraphic Design
Kevin Tomas
Kevin Tomas3D

Tags

soap packagingpackaging designsoap boxbox templateblack packagingminimalist typographyproduct packaging

Description

This project showcases the brand identity and packaging design for Preston soap, featuring flat-lay templates of an unfolding black carton. The dark, textured paper stock is contrasted with crisp, minimal white typography detailing ingredients, weight, and branding. The clean horizontal composition presents both the outer box panels and separate label elements against a neutral backdrop. Created for Preston with design contributions from Tanner Stevenett, Will Tuddenham, and Kevin Tomas.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Vector

Industries

CPG / Packaged Food

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

E-commerce / Product