PRASA
Doing More
Brand
ProjectDoing More
Date
Nov 2024
Description
PRASA highlights the scale of modern transit in this commercial, 'Doing More'. The film tracks a commute through major transit hubs, including Dube Train Station and Park Station, documenting the rhythm of daily travel across various platform and concourse environments. Produced by Darling Films, the project leans into a cinematic aesthetic. The visual approach utilizes a cool color grade and live-action techniques to emphasize the station architecture and the movement of commuters. Creative development for the campaign was handled by Blueprint Group, with post-production by Post Modern and sound design by Audio Militia.
Style
Vertical, Cinematic, Cool
Industries
Vehicle Rental & Rideshare
Color
Jet Black
Pure White
Background
Transport Hub
Context
TVC / TV Commercial
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