PRASA: Doing More
Brand
Date
Nov 2024
Description
PRASA highlights the scale of modern transit in the commercial 'Doing More,' which tracks a commuter’s journey through South Africa’s transit hubs. Directed by Darling Films, the film showcases the bustling environment of Dube Train Station and Park Station through a series of expansive, live-action shots. The aesthetic leans into a cool color grade and cinematic lighting to emphasize the station architecture and train arrivals. Creative development was managed by the Blueprint Group, with post-production and sound design handled by Post Modern and Audio Militia, respectively.
Style
Vertical, Cinematic, Cool
Industries
Color
Jet Black
Pure White
Background
Transport Hub
Context
TVC / TV Commercial
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