Portrait

Apr 2024

Portrait series The New Society Woman showcases a minimalist approach to contemporary fashion photography. Captured by photographer Roi Romay, the project leans into a clean, editorial aesthetic that emphasizes neutral palettes and soft, natural light. Model Molly Merland serves as the central subject across a range of interior settings, styled by Marianne Krauss. Throughout the series, the styling focuses on textured knitwear, relaxed tailoring, and structured loungewear. The compositions are framed within sparse spaces, utilizing subtle props like patterned cushions, minimalist furniture, and wall-mounted elements to maintain a contemplative atmosphere. The work relies on a warm, earthy visual language that highlights the interplay between natural textures and deliberate framing.

Editorial, Vertical, Clean

Natural light

White Seamless

Editorial