Portrait

Aug 2025

This music promotion campaign for Portrait captures Turkish pop artist Edis in a multifaceted visual series supporting the album Bachi Bouzouk. Ranging from high-impact OOH digital placements in Times Square to intimate editorial portraits, the project leans into a polished, high-fashion aesthetic. Photographer Christian Oita and creative director Yann Weber define the visual identity through contrasting environments, alternating between cool, studio-lit gradients and warm, naturalistic urban settings. The styling, managed by Met Kilinc with makeup by Ece Birsen, emphasizes texture and layering—utilizing leather, foil-wash denim, and sheer fabrics to complement the artist’s sharp, structured poses. Techniques such as analogue film, direct flash, and soft light are employed to navigate the shift between commercial visibility and editorial mood. The result is a cohesive, stylized portrait project that centers the artist’s persona within a dynamic blend of urban grit and minimalist studio framing.

Editorial

Editorial