Portrait presents the visual campaign for artist Edis's album, Bachi Bouzouk. The project spans a series of editorial portraits and out-of-home media, capturing the musician through distinct aesthetic modes ranging from high-contrast studio work to atmospheric urban photography.
Photographed by Christian Oita with creative direction by Yann Weber, the visuals utilise polished studio lighting and direct flash to explore the artist's wardrobe, which features leather textures, sheer layering, and metallic foil finishes. Fashion styling by Met Kilinc provides a structured, contemporary edge across each composition.
Beyond the studio, the campaign extends to Times Square, utilising large-scale digital displays to project the imagery into a commercial night environment. The execution leverages the interplay between the cool tones of the gradient-backdrop portraits and the warmth found in the location-based editorial shots.
