Portrait

Dec 2025

The latest holiday campaign for Spanx expertly balances the brand's signature comfort with a festive, elevated aesthetic that leans into the warmth of the season. Photographer Sylve Colless brings a clean, editorial sensibility to this fashion-forward series, prioritizing natural light and an uncluttered studio environment that keeps the focus entirely on the collection's knitwear and loungewear. Model Sabina Karlsson captures an effortlessly relaxed spirit, her natural expressions and textured auburn hair adding a layer of authenticity to the highly curated, commercial imagery. The creative direction utilizes a deliberate palette of soft blues and vibrant festive reds, with subtle styling choices like delicate ribbon motifs that frame the composition without feeling overworked. Each portrait demonstrates a mastery of soft light, which accentuates the intricate weave of the knit sweaters and the tactile quality of the fabric, while the studio-based approach maintains a polished, high-end feel consistent with the luxury fashion industry. By centering on intimacy and individual personality, the campaign elevates the everyday lounge aesthetic into something distinctly celebratory. The project is a textbook example of how lifestyle commercial photography can effectively convey brand values while remaining visually inviting. Through the precise use of cinematic framing and consistent color blocking, the work feels both cohesive and refreshingly grounded, proving that holiday storytelling does not require excess to make a lasting, sophisticated impression.

Lifestyle, Commercial

Soft Light

Luxury Fashion Houses, Fashion