Portrait: G.H.BASS x Reigning Champ

Oct 2025

The G.H.BASS x Reigning Champ campaign is a collaborative fashion series centered on a classic menswear aesthetic. Shot by photographer Ryan Plett, the project utilises monochrome editorial photography to showcase a range of apparel, including button-down shirts, sweaters, and leather loafers, paired alongside a co-branded basketball. Captured in natural light, the series leans into an analogue film quality with a gritty, chiaroscuro-inspired finish. The imagery is set against urban outdoor environments, such as park benches, chain-link fences, and asphalt basketball courts, which lend a textural, high-contrast backdrop to the collection. The work maintains a cohesive, focused narrative on form and garment detail throughout the various compositions.

Editorial, Monochrome, Horizontal

Analogue / film, Natural light