Porsche: The Heist (Super Bowl LIV)
Brand
Date
Aug 2020
Description
Porsche’s 'The Heist' for Super Bowl LIV presents a high-stakes cinematic narrative set within the confines of a modern museum. The film highlights the brand's heritage alongside the introduction of the Porsche Taycan, framed by a sequences of movement across a pristine, minimalist gallery. The project channels a tension-driven aesthetic, using deep shadows and dramatic lighting to emphasize the sleek contours of the luxury automotive display. With agency creative from Cramer-Krasselt and production led by Hungry Man UK, the spot employs live-action technique to ground its technological focus in a physical, architectural space.
Style
Horizontal, Cinematic, Clean
Industries
Background
Showroom
Context
TVC / TV Commercial
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