Porsche: The Fix
Brand
Date
Oct 2024
Description
Porsche presents 'The Fix', a commercial production that bridges the gap between precision engineering and high-performance automotive experience. The film juxtaposes the quiet, tactile reality of a leather-focused workshop with the kinetic energy of a red sports car maneuvering along coastal mountain routes. Developed by agency Cramer-Krasselt, the project utilizes cinematic drone footage and warm golden hour lighting to ground the narrative in high-end automotive craftsmanship. Sound design by The Elements Music underscores the contrast between the intimate workshop atmosphere and the open-road driving sequences.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Drone footage
Industries
Color
Scarlet
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
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