Porsche: Soul
Brand
Date
Mar 2023
Description
The film 'Soul' for Porsche serves as a retrospective montage, connecting the manufacturer's heritage with its contemporary design identity. Through a sequence of vignettes, the project transitions between museum galleries, industrial design studios, and archival footage to construct a broad visual narrative. Produced by The Den Editorial, the project utilizes a blend of cinematic live-action techniques and textured Super 8 and 16mm film stock. This combination of modern digital capture and vintage archival media creates a distinct contrast, grounding the current automotive lineup within the brand's broader historical context.
Style
Horizontal, Action, Cinematic
Techniques
Super 8 / 16mm
Industries
Context
TVC / TV Commercial
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