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Porsche: Launch Control

Date

Jan 2026

Description

Porsche presents Launch Control, an automotive film that captures high-performance sports cars assembled on the runway at Kingsford Smith Airport. The production features a series of aerial shots showcasing vehicles against a backdrop of airfield infrastructure and cargo shipping containers. Produced by Chisel, the film utilizes drone footage to follow the cars as they line up and accelerate across the tarmac. Natural daylight emphasizes the metallic paint finishes and silhouettes of the vehicles, leaning into a cinematic and desaturated aesthetic.

Style

Horizontal, Cinematic, Desaturated, Warm

Techniques

Drone footage

Color
Pure White
Jet Black
Royal Blue
Background

Road

Context

Advertising Campaign, Brand Film / Corporate Video

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