Pomellato

Mar 2026

The Pomellato For Women 2026 campaign represents a masterclass in editorial minimalism, stripping back the noise of traditional luxury advertising to focus entirely on human connection and the tactile brilliance of the brand's jewellery. Through a series of high-contrast, black and white portraits, the campaign leans into a sophisticated studio aesthetic that feels both timeless and urgent. Under the precise lens of photographer Giovanni Mocchetti, the project utilizes expert studio strobe lighting to create a sense of depth, carving out the textures of tailored blazers, satin blouses, and the reflective, metallic sheen of rings and chains. Styled by Giulia Malnati, the subjects—including actor Benedetta Porcaroli—adopt composed, direct postures that command the viewer’s attention, shifting the focus from mere adornment to a powerful expression of individual identity. The choice of a neutral grey backdrop serves to unify the series, allowing the fine craftsmanship of the jewellery to act as a secondary yet vital protagonist in every frame. This portrait-heavy approach trades standard fashion spectacle for intimate, cinematic clarity, ensuring that the essence of Pomellato is captured not just in the objects themselves, but in the confidence of those who wear them. The result is a refined, high-end visual narrative that emphasizes the interplay between soft fabric textures and the sharp, architectural lines of the brand's iconic jewellery designs.

Vertical, Commercial

Studio strobe

Jewellery, Fashion