Polo Ralph Lauren

Jan 2026

For this striking campaign, Polo Ralph Lauren leans into a sophisticated fusion of heritage sportswear and high-performance winter utility to celebrate the USA Olympic collection. Under the creative direction of David Oscroft and Scott Rudin, the imagery captures a distinct editorial aesthetic that bridges the gap between classic American fashion and the rigor of competitive athletics. Photographer Josh Olins masterfully utilizes studio strobe lighting and clean, neutral backgrounds to ensure the focus remains squarely on the tactile complexity of the apparel. The visual narrative emphasizes layering, highlighting the intricate interplay of chunky cable-knit sweaters, technical puffer jackets, and distressed shearling-lined flight coats. With hair styling by Tomo Jidai and makeup by Sally Branka, the models—including Divine Mugisha, Samuel Elie, Tommy Gray, and Sienna Raine—embody a polished, cohesive look that feels both aspirational and grounded. By layering patriotic symbolism with modern, structured athletic tailoring, the project effectively communicates the brand's identity through portraiture that feels commercial yet refined. The consistent use of editorial minimalism allows the heavy wools, crisp denims, and leather details to stand out, framing the collection not just as team apparel, but as a lifestyle statement. Through careful composition and a focus on texture, the imagery successfully elevates performance-ready gear into a compelling fashion-forward series that honors the legacy and spirit of the Winter Olympic games.

Lifestyle, Editorial, Commercial

Studio strobe

Sportswear, Fashion