Polo Ralph Lauren

Aug 2024

The Polo Ralph Lauren Sportswear Collection campaign presents a curated vision of modern menswear, captured through an editorial lens by photographer Steven Pan. The imagery leans into a classic, sophisticated aesthetic, utilizing rich interior settings that feature traditional wood-paneling, tufted leather armchairs, and warm-toned vintage lighting. Across the series, models including Joseph Norris and Joshua Seth showcase the collection’s layered approach to tailoring and casual wear. The visual execution utilizes a chiaroscuro lighting style, emphasizing the interplay between light and shadow to highlight tactile fabrications such as suede, wool, and corduroy. This campaign maintains a polished, consistent commercial style across all portrait and group compositions.

Vertical, Commercial, Warm

Natural light

Advertising Campaign