Polo Ralph Lauren

Oct 2024

The Polo Ralph Lauren Fall/Winter 24 outerwear collection campaign, captured by photographer Quentin De Briey, channels a classic heritage aesthetic through a series of editorial and commercial portraits. The imagery leans into outdoor lifestyle motifs, featuring models Joshua Seth and Juhyung Kang set against urban backdrops and vintage vehicles. Techniques including analogue film and clean natural light emphasize the textures of heavy winter fabrics, such as faux-fur trimmed parkas, utility coats, and layered knitwear. The compositions maintain a consistent, warm tone, focusing on the functional details of the collection while framing the apparel within a refined, contemporary menswear context.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign