Polo Ralph Lauren

Aug 2024

The Polo Ralph Lauren Heritage Icons collection campaign captures a modern interpretation of collegiate style and heritage menswear. Photographed by Quentin De Briey, the editorial series leans into a warm color palette, utilizing natural light to accentuate the tactile qualities of tweed, wool, and heavy knits. The imagery maintains a classic aesthetic through layered styling, featuring sharp tailoring alongside casual, textural accessories. The series features models Joshua Seth and Juhyung Kang, styled by Ralph Lauren to blend formal and informal elements, from three-piece suits to letterman jackets. Production efforts included casting directed by Caroline Moxley and hair styling by Kenna. The collection is presented through editorial portraiture that employs a clean, analogue-inspired film style to highlight the brand's enduring design codes.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Street

Advertising Campaign, Lookbook