Brand
ProjectWe Got Your Back
Poliklinika Croatia We Got Your Back 2024
Associated creatives
Tags
Description
This video commercial for Poliklinika Croatia's We Got Your Back campaign captures pedestrians walking along a tree-lined city street past interactive digital billboards. The screens display real-time posture analysis and health diagnostics with engaging graphical interfaces. The sequence features natural outdoor lighting, urban architecture, and candid interactions from passersby reflecting on their spinal health. Grey Croatia developed the campaign, blending public health awareness with innovative outdoor digital advertising.