Plymouth City College
The College of Tomorrow
Jan 2025
Plymouth City College presents 'The College of Tomorrow', a public awareness campaign highlighting the breadth of vocational training and educational pathways available within the institution. The project documents students across various disciplines, including construction, welding, health care, and engineering, as they engage in practical skill development. Produced by AdSmart from Sky, the live-action commercial showcases students in simulated workplace environments to illustrate industry readiness. The visual approach is defined by a clean aesthetic, emphasizing the hands-on nature of the curriculum and the diversity of professional fields available to the student body.
Horizontal, Commercial, Clean
Public Awareness
Brand Film / Corporate Video
