Pluck’d
Side Effects
Brand
ProjectSide Effects
Date
Apr 2026
Description
Pluck’d presents Side Effects, a commercial video project focused on their Plucklings tomatoes. The campaign leans into a minimalist aesthetic, utilizing a bold, solid green background to contrast against the vibrant red of the product. Featuring live-action techniques, the project delivers messaging through clean, high-contrast typography. The production was supported by agency partners Luquire.
Style
Horizontal, Commercial, Minimalist
Industries
CPG / Packaged Food
Color
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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