Pluck’d
Kitchen
Brand
ProjectKitchen
Date
Apr 2026
Description
This spot for Pluck'd, produced by Luquire, centres on a domestic kitchen setting to frame the brand's packaged tomatoes. The film leans into observational framing, utilising natural light to capture a quiet, narrative sequence featuring handwritten notes on a dark countertop. The action follows a specific interaction where a woman in a plaid shirt selects and eats a tomato from a wooden board. The project emphasises a documentary-style approach, focusing on the product within a familiar, home-oriented food and beverage context.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Beige
Charcoal
Background
Kitchen
Context
Advertising Campaign, Brand Film / Corporate Video
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