Pluck’d
Kitchen
Brand
ProjectKitchen
Date
Apr 2026
Description
Pluck’d brings a grounded, observational tone to its latest work, 'Kitchen.' This project for the packaged food sector focuses on a series of intimate domestic vignettes centered around a home kitchen. Utilizing a documentary-style approach, the film features natural lighting and clean framing to highlight daily rituals. Luquire provided creative direction for the project, which frames its narrative through the perspective of an East Asian protagonist.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Beige
Charcoal
Background
Kitchen
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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