Plenty
Growing Clean
Brand
ProjectGrowing Clean
Date
May 2026
Description
Plenty explores the cultivation process in its Growing Clean project. The visual narrative moves from expansive aerial perspectives of agricultural fields to intimate tracking shots of crops, grounding the viewer in the production environment. The edit leans into a cinematic aesthetic, utilizing warm natural lighting to establish a clear commercial tone. Post-production and VFX from Frame48 integrate abstract geometric motion graphics to emphasize the scale and methodology behind the harvest.
Style
Horizontal, Commercial, Cinematic, Warm
Techniques
Drone footage, VFX / visual effects
Industries
CPG / Packaged Food
Color
Forest Green
Beige
Background
Agricultural Land
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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