Rolex celebrates the 75th anniversary of the Datejust with a precise animation piece produced by Frame48. The film utilizes a blend of 3D render / CGI and live-action technique to explore the watch's construction through extreme macro perspectives.
Sweeping camera movements highlight key heritage design elements, from the signature fluted bezel to the mechanical gold hands and dial detailing. With its clean, cinematic aesthetic and controlled dramatic lighting, the project emphasizes the metallic textures of the timepiece.
