Pitch Black

Apr 2025

The brand identity for Pitch Black functions as a comprehensive digital and print ecosystem, emphasizing minimalist typography and modular layouts. The project balances commercial utility with an artistic lens, utilizing a distinct violet and black color palette across both screen-based interfaces and physical assets. The system was developed with graphic design by Odd Notion and tone and voice by Diana Taggart. Motion designer Greg Stewart provides the fluid 3D render and CGI elements that define the digital experience. Photography contributions from Nolis Anderson, Texas Isaiah, Anjali Pinto, and Whitney Gibson integrate live-action technique into the brand’s visual storytelling. The project, overseen by project owner Visie Admin, utilizes clean minimalist aesthetics to maintain visual consistency across environmental wall displays and promotional print materials.

Horizontal, Commercial, Clean

Brand Film / Corporate Video