ProjectBrand Identity

Brand Identity 2025
Associated creatives
Tags
Description
This portrait image features a black man viewed from behind and slightly to the side, wearing a plain dark t-shirt. He carries a black fabric tote bag over his shoulder, displaying bold purple typographic lettering that reads PITCH BLACK across the top and bottom, with smaller text centered between them. The subject is posed against a smooth, solid purple background with soft, even studio lighting highlighting the silhouette and textures of the apparel and bag.
Style
Artistic, Vertical, Warm
Color
Jet Black (70%)
Violet (30%)
Background
Solid Colour
Context
Advertising Campaign