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Picolo

Picolo Milk
Brand
Date

Jan 2025

Description

Picolo explores the intersection of domestic life and infant nutrition in this commercial campaign for Picolo Milk. The project leans into lifestyle cinematography, documenting the quiet, everyday moments of modern parenting. Through candid, live-action interactions and soft natural lighting, the film presents a series of vignettes featuring parents and children. Developed by AdSmart from Sky, the work captures the daily routines of diverse families, emphasizing warmth and connection within the home environment.

Style

Horizontal, Commercial, Warm

Industries

CPG / Packaged Food

Background

Living Room

Context

TVC / TV Commercial

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