Pianegonda

Jun 2023

For the Pianegonda Assoluto 2023 campaign, creative director Betony Vernon orchestrates a masterclass in editorial minimalism that positions silver jewellery as the definitive architectural element of the modern wardrobe. Through the lens of photographer Guillaume Thomas, the project leans into a disciplined visual language where the intensity of the jewellery design takes center stage. Model Anna Cleveland anchors the series, her presence captured against deep charcoal and slate blue backdrops that emphasize the cool, metallic brilliance of high-polish silver. The execution relies heavily on precise studio strobe lighting, which serves to carve out the curves of the pieces while highlighting the interplay between skin and metal. By utilizing a high-gloss reflective surface in the foreground, Thomas creates a subtle mirrored effect that adds a layer of depth to the portrait compositions, effectively bridging the gap between a classic commercial product shoot and a high-fashion editorial narrative. The styling, supported by the clean hair work of Damien Lacoussade and the precision makeup of Marlon Monroe, maintains a stark, sophisticated mood. Each frame avoids unnecessary distraction, focusing instead on the tactile craftsmanship of the interlocking chains and spherical pendants. It is a calculated, restrained approach that successfully translates the brand’s heritage into a contemporary, visual-first dialogue that feels both timeless and sharp.

Vertical, Commercial

Studio strobe

Jewellery, Fashion, Fashion