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·Spring 2024 Digital Ad Campaign

Model standing in a white tunic and flared trousers holding a black handbag against a textured white backdrop

Model wearing a black coat and textured white feather trousers seated against large white columns.

Model from behind wearing black trousers with split legs and black top against a bright studio wall with window shadows.

A woman in a black dress seated on a stool against a window with geometric shadow patterns.

Model from behind wearing a black leather jacket and asymmetric fringe skirt against a plain white studio backdrop.

Model standing against a plain white backdrop wearing a dark leather jacket and a fringed skirt with low heels.

Close-up portrait of a model with long dark hair wearing a dark top against a neutral background.

Model wearing a helmet and sunglasses seated on a green motorcycle for Phoebe Philo

Model in a cream button-down shirt and fringed trousers against a plain grey studio background with large red typography overlay.

Model in a black leather jacket holding a large black tote bag against a neutral grey seamless studio background.

Close-up portrait of a model wearing a black leather fringed garment against a plain white wall

Close-up portrait of a woman wearing dark sunglasses and swept-back blonde hair for a Phoebe Philo campaign.

Model wearing a dark burgundy suit and statement earrings standing against a white backdrop.

Model with long dark hair wearing a structured olive blazer and wide black trousers against a neutral wall background.

Model with dark wet-look hair wearing a textured cream coat posing against a curved white backdrop for Phoebe Philo.

Model posing on a dark glossy surface with one leg raised high against a plain white backdrop

Close up portrait of a woman with dark swept-back hair and natural makeup against a plain light background.

Model standing with arms crossed wearing a black leather puffer jacket and dark trousers against a grey seamless background

Close-up of feet in black pointed-toe heels crossed against a purple bag

Model in a black coat and grey trousers standing against a pale grey background for Phoebe Philo

Phoebe Philo Spring 2024 Digital Ad Campaign 2024

About

The Phoebe Philo Spring 2024 digital ad campaign stands as a masterclass in modern luxury fashion editorial, stripping away the superfluous to celebrate the power of silhouette and texture. With creative direction by Phoebe Philo and photography by industry stalwarts Jules Moskovtchenko and Tyrone Lebon, the project channels a raw, minimalist aesthetic that feels both timely and timeless. The imagery relies on high-key lighting and a recurring play between studio strobe and natural light, crafting a series of portraits that move beyond conventional advertising. By blending utilitarian elements—like metallic motorcycle gear and structural leather—with unconventional flourishes such as cascading white feathers and fringed hemlines, the campaign emphasizes a tactile, lived-in reality. Featuring models like Sandra Hüller, Bebe Parnell, and Jessica Miller, the work leans into an authentic, raw quality, complete with subtle film-like grain. The deliberate use of dramatic shadows and geometric composition elevates simple tailoring into a form of sculptural art. Casting direction by Julia Lange ensures the focus remains on a diverse array of figures, while hair by Claire Grech and makeup by Mel Arter maintain a clean, polished finish that allows the garments' intricate details, from hardware to draped fabric, to command the frame. This collection represents a refined, editorial approach to digital marketing that prioritizes individual poise and sharp, contemporary design over traditional flash.