Phoebe Philo: Phoebe Philo Summer 2025 Campaign

Apr 2025

The Phoebe Philo Summer 2025 campaign, lensed by photographer Talia Chetrit, presents an editorial series that leans into clean, high-contrast portraiture. The collection focuses on sculptural accessories and layered textures, rendered in a warm, natural light aesthetic. Captured across a variety of outdoor settings, the imagery utilises analogue film techniques to highlight the tactile details of knitwear, metallic jewelry, and shell accents. Creative direction is anchored by the house’s signature minimalist approach, with hair by Claire Grech and makeup by Mel Arter providing a refined, skin-focused aesthetic. Model Luiza Perote features prominently throughout the campaign, which was cast by Julia Lange. The series maintains a consistent vertical orientation and a sharp, macro-focused sensibility.

Editorial, Vertical, Clean

Natural light

Advertising Campaign