Phoebe Philo: Phoebe Philo Collection D Campaign by Sam Rock

Sep 2025

For the Phoebe Philo Collection D campaign, photographer Sam Rock captures model Apolline Rocco Fohrer in a series of images that define the brand’s minimalist aesthetic. The portraiture alternates between high-contrast, hard light shots that focus on the architectural nature of the oversized shield sunglasses and softer, neutrally lit compositions. Throughout the campaign, the visual language remains clean and intentional, utilizing bold typography overlays to frame the subject. These vertical-format commercial stills lean into a pared-back palette, placing emphasis on texture and silhouette.

Vertical, Commercial

Advertising Campaign