Philadelphia Cream Cheese
The Adventures of Phillyboy Bagels
Date
Feb 2026
Description
Philadelphia Cream Cheese presents 'The Adventures of Phillyboy Bagels,' a commercial spot centered on the application and texture of the product. The piece focuses on the preparation process, capturing the spread of cream cheese across a toasted bagel. Developed in collaboration with Johannes Leonardo, the project utilizes clean commercial styling and natural light to highlight the food. The live-action production, supported by Somesuch US, features a kitchen setting and emphasizes the product's consistency through close-up cinematography.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Pure White
Silver
Background
Living Room
Context
TVC / TV Commercial
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