Peter Green
Fairy Ad (Dec 2021)
Brand
ProjectFairy Ad (Dec 2021)
Date
Feb 2025
Description
This commercial for Peter Green showcases the specialty retailer's furniture showroom through a blend of animation and live-action cinematography. The piece captures a fairy character navigating the store after hours, with a narrative that transitions from a moonlight exterior to spotlighting specific living and dining vignettes. Executed with a focus on cinematic lighting, the project integrates VFX and motion graphics to highlight sale messaging across the floor. AdSmart from Sky provided the creative direction for the campaign, which leans into warm tones to present the store's inventory.
Style
Horizontal, Commercial, Cinematic, Warm
Techniques
Animation, VFX / visual effects
Industries
Specialty Retailers
Context
TVC / TV Commercial
Associated creatives
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